- Female, in her mid-forties, and married
- employed full-time
- a college or university grad
- a city dweller
- she bought 2.8 books per month (print, e-books, audio)
- and also borrowed more from her local library.
The top favourite categories readers bought in 2015 were 1) crime/thrillers, 2) fantasy/SciFi, 3) popular fiction, 4) cookery/food and wine, and 5) historical fiction. The the types of books purchased were 33% fiction, 33% nonfiction, and 33% YA, though Booknet remarked that many adults bought YA titles believing them to be for adults.
Ref: The Canadian Book Buyer 2015, a survey, Booknet Canada, October 2015.