Imagine if there were no titles to head articles or on the spines of books!
- Short is sweet – 2-5 words, max
- Catchy, upbeat, exciting
- May imply a promise
- Hints at the subject (fortunately NF works usually have a sub-title)
- Always clarifies what the book is about
- Probably a more serious phrase than main title
- Simon Fraser: In Search of Modern British Columbia by Stephen Hume (Harbour Publishing 2008).
- Greatcoats and Glamour Boots: Canadian Women at War by Carolyn Gossage (Dundurn 1991).
Novelists, of course, do without the sub-title altogether and have much more freedom when naming their books. However, it is worth striving for a title that will intrigue as these do:
- Dead Man Floating by Debra Purdy Kong (Imajin 2015)
- All the Light You Cannot See by Anthony Doerr (Scribner 2014)