Friday, February 15, 2013

FONT CHOICE CAN MESS WITH YOUR READERS' MINDS!

I have a subscription to New Scientist and found an astonishing article about how readers react to fonts in the December 2012 issue.

"What's This Font Doing to Your Mind?" details some fascinating research from Princeton University into how fonts subtly affect what you're reading. Fonts can change the speed at which you read a piece, how much you retain, and even your view on the subject.

Manipulative little beggars, aren't they?
fonts vault014
 (Photo: tarrytown)

Obviously, this article is crucially important reading for everyone who self-publishes books, writes online, designs books for clients, and prepares PowerPoint presentations.

To find out more read the summary here:
http://www.newscientist.com/article/mg21628962.600-tricksy-type-how-fonts-can-mess-with-your-mind.html.

Unless you're a subscriber to the magazine, you'll have to visit your local library to find out which font does what! Most carry New Scientist.

It's definitely worth the trip!
Enhanced by Zemanta