"What's This Font Doing to Your Mind?" details some fascinating research from Princeton University into how fonts subtly affect what you're reading. Fonts can change the speed at which you read a piece, how much you retain, and even your view on the subject.
Manipulative little beggars, aren't they?
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| (Photo: tarrytown) |
Obviously, this article is crucially important reading for everyone who self-publishes books, writes online, designs books for clients, and prepares PowerPoint presentations.
To find out more read the summary here:
http://www.newscientist.com/article/mg21628962.600-tricksy-type-how-fonts-can-mess-with-your-mind.html.
Unless you're a subscriber to the magazine, you'll have to visit your local library to find out which font does what! Most carry New Scientist.
It's definitely worth the trip!
perhaps you could bring the magazine to Monday night :)
ReplyDeleteWIll do! Good idea, Carrie.
ReplyDelete