"What's This Font Doing to Your Mind?" details some fascinating research from Princeton University into how fonts subtly affect what you're reading. Fonts can change the speed at which you read a piece, how much you retain, and even your view on the subject.
Manipulative little beggars, aren't they?
Obviously, this article is crucially important reading for everyone who self-publishes books, writes online, designs books for clients, and prepares PowerPoint presentations.
To find out more read the summary here:
Unless you're a subscriber to the magazine, you'll have to visit your local library to find out which font does what! Most carry New Scientist.
It's definitely worth the trip!