Tuesday, March 20, 2012

EXPERTS DISCUSS HOW TO MAKE SOCIAL MEDIA WORK FOR YOU

facebook engancha
 (Photo credit: Wikipedia)

"When I’m looking at who uses Facebook well, who uses Twitter well, it’s all people that don’t just spew out information – they respond to information and they’re building community on that page. It’s not self-promotional.”  
From "Be authentic, engaging or risk Facebook flop, experts advise" by Scott Simpson; Vancouver Sun, March 19, 2012

I've been posting a lot about social media's value to writers and how to do it. I've nagged about avoiding self-promotion and needing to provide help for your colleagues and followers, so I was delighted to read about the views of  experts backed up by evidence.

Yesterday in The Vancouver Sun, Scott Simpson wrote an article about an expert panel discussion at the recent Globe 2012 conference held in Vancouver, BC, Canada. While the discussion was geared towards corporate use of social media, the tips the panelists provided are highly relevant to writers building their tribe. In short, engage as a human being, don't berate, boast, or bore. Imagine you're sitting talking to a colleague, then you'll get the right tone and content.

Read more: http://www.vancouversun.com/business/authentic+engaging+risk+Facebook+flop+experts+advise/6326336/story.html
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