BEACON FLASH #20 - MAY 2007
Many authors forget a major market when promoting their books: libraries buy books all the time. Whether you have commercially or self-published, whether your work has been reviewed or not, librarians are always interested.
Last month, Barbara Buxton (Head, Adult Services) at Port Moody Public Library told me, "Librarians use many tools for choosing books...even personal e-mails from authors. For myself, I use Quill and Quire and Books in
There are over 3000 libraries in
How does an author promote their books to libraries? The most obvious method is to get them reviewed in the periodicals mentioned above and hope your book reaches a national bestseller list. However, as only a handful reach these dizzying heights, I recommend that you design a one page flyer for the book and send it to every library in your country, because your publisher won't. Last June, I only had to snail-mail a handful of the 3000 libraries I targetted for my latest book, the rest I was able to email. My effort resulted in sales of several hundred copies. (I sent my flyer to all university libraries too and had similar success.)
The contact list for all libraries in BC is at www.bcpl.gov.bc.ca/public/contacts.php and the Canadian Library Association website is www.cla.ca/. If you can't find similar lists for your region or country, go and chat to your local librarian--they are always willing to assist authors like you and me.